MINE DENIM 

MINE is a conceptual denim brand born from a desire to explore the intersection of luxury and utilitarian style. This project was created to showcase my skills in brand development, visual identity, and logo design, without input from a client. 

I wanted to craft a brand that was modern, fashion-forward, with presence that feels both iconic and personal.

The brand identity is rooted in confidence, individuality, and a touch of rebellion — denim that doesn’t ask for permission. Through logo design, typography, and preliminary animation explorations, I developed a visual language that hints at heritage while pushing into something distinctly modern and raw. This project allowed me to dive deep into storytelling through aesthetics, and to bring to life a brand that feels real, even if it doesn’t exist... yet.